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Turning Mobile On Its Head

Xfinity Mobile: Turning Mobile On Its Head

Problem: Xfinity Mobile was created as a new kind of network designed to save people money. But most people aren’t motivated to switch carriers. When they do switch, however, they’re overwhelmingly driven by price. So we needed to convince people that the value they would get out of Xfinity Mobile was well worth the switch.

Insight: Xfinity Mobile has an innovative pricing strategy that’s completely disrupting the status quo of the phone industry.

Solution: Since Xfinity Mobile is turning the entire industry on its head, we decided to do the same with our ads. Literally.

D&AD ‘Next Creative’ Shortlist