Xfinity Mobile: There’s No Formula for Family | Goodby Silverstein
All mobile plans have family plans but they don’t allow for much customization beyond the nuclear family makeup. So when Xfinity Mobile launched their “Design Your Own Data” plan, it was a great opportunity to subvert expectations around what a family should look like, and speak to the plan’s customization benefit. In this anthem spot, we explored the idea that families don’t have to follow a formula, so your family phone plan shouldn’t either.