Xfinity: Project Dead Zone
In 2018, Xfinity launched a new product: xFi Pods, small WiFi extenders. There was just one problem: our target, Millennials, didn’t know they existed.
For Millennials who stream all their entertainment, there’s nothing scarier than a WiFi dead zone.
With Halloween approaching, we used xFi Pods to create a terrifying social experience sure to get our target’s attention: Project Dead Zone, the first live horror film, directed by Twitter.