Xfinity: Project Dead Zone
Problem: In 2018, Xfinity launched a new product: xFi Pods: small WiFi extenders. There was just one problem: our target, Millennials, didn’t know they existed.
Insight: For Millennials who stream all their entertainment, there’s nothing scarier than a WiFi dead zone.
Solution: With Halloween approaching, we used Xfinity xFi Pods to create a terrifying social experience sure to get our target’s attention: Project Dead Zone, the first live horror film, directed by Twitter.